Cardinal Complete Marketing Campaign
Multi-channel campaign introducing Cardinal Complete, an end-to-end loan processing solution designed to improve speed, efficiency, and clarity for brokers.
Built as a fast-turnaround launch system, the campaign delivered modular motion assets optimized across social, web, and email formats.
ROLE
Motion Design • Motion Leadership & Systems • Animation • Storyboarding • Video Editing • UI Highlights • Stock Asset Sourcing • AI Voiceover • Audio Integration
SELECTED WORK
• Designed a modular motion system for multi-format campaign rollout
• Created promotional and explainer videos for product launch
• Developed UI callouts to highlight key workflows and features
• Produced paid social variations for LinkedIn, Instagram, and Facebook
• Built multi-format assets in 16:9 and 1:1 ratios
• Integrated motion design with screen-recorded UI content
• Delivered campaign assets across web, social, and email channels
• Created promotional and explainer videos for product launch
• Developed UI callouts to highlight key workflows and features
• Produced paid social variations for LinkedIn, Instagram, and Facebook
• Built multi-format assets in 16:9 and 1:1 ratios
• Integrated motion design with screen-recorded UI content
• Delivered campaign assets across web, social, and email channels
RESULTS
• 1,800+ broker website engagements in first 6 weeks
• Contributed to 49 loan locks and 8 fundings post-launch
• Supported rollout across web, email, social, and organic channels
• Earned media placements, including HousingWire and The Chrisman Report
• Contributed to 49 loan locks and 8 fundings post-launch
• Supported rollout across web, email, social, and organic channels
• Earned media placements, including HousingWire and The Chrisman Report
STORYBOARD
