Cardinal Financial Brand Campaign
Led concept and animation for Cardinal Financials' brand refresh campaign, establishing a bold, confident identity aligned with rapid company growth.
Designed storyboards, animated brand assets, and integrated kinetic typography to bring the refreshed brand to life. The video became a long-term creative benchmark across the organization.
ROLE
Motion Design • Motion Leadership & Systems • Storyboarding • Animation • Video Editing • UI Animation Mockups & Highlights • Audio Integration
SELECTED WORK
• Developed campaign concept and visual direction
• Created storyboards to guide narrative and pacing
• Animated brand assets and kinetic typography
• Produced flagship brand video for internal and external use
• Supported refreshed brand rollout with motion-led storytelling
• Created storyboards to guide narrative and pacing
• Animated brand assets and kinetic typography
• Produced flagship brand video for internal and external use
• Supported refreshed brand rollout with motion-led storytelling
RESULTS
• 30% increase in direct Google search traffic
• Elevated engagement across customer and loan officer audiences
• Stronger market presence and internal brand alignment
• W3 Awards Gold in four categories, including:
• Elevated engagement across customer and loan officer audiences
• Stronger market presence and internal brand alignment
• W3 Awards Gold in four categories, including:
1. General Websites – Website Redesign
2. General Websites – Branding
3. Website Features – Best Art Direction
4. Website Features – Best Use of Photography
storyboard
