Corporate Brand Refresh
Produced from concept to delivery, a brand refresh video for Cardinal Financial, it became a benchmark for future works.

Cardinal Financial Brand Refresh

Storyboard Sample
corporate brand refresh
Led concept and animation for Cardinal Financials' brand refresh campaign, establishing a bold, confident identity aligned with rapid company growth in the mortgage industry.

Designed storyboards, animated brand assets, and added kinetic text to bring the refreshed brand to life. The animation became a long-term creative benchmark across the organization.


deliverables
• Developed campaign concept and visual direction
• Created a storyboard to guide narrative and pacing
• Highlight brand assets, including brand colors, fonts, UI, and more
• Produced flagship brand video for internal and external use

RESULTS
• 30% increase in direct Google search traffic
• Elevated engagement across customer and loan officer audiences
• Stronger market presence and internal brand alignment
• W3 Awards Gold in four categories, including:

General Websites: Website Redesign & Branding
Website Features: Best Art Direction & Best Use of Photography

ROLE
Motion Design, Motion Leadership & Systems, Storyboarding, Animation, UI Animation Mockups, Audio Integration