Multi-Platform Marketing Campaign
Produced a series of quick-turnaround content promoting a new service, including paid media animations and explainers.
Storyboard Sample
Description
Multi-channel campaign introducing Cardinal Complete, an end-to-end loan processing solution designed to improve speed, efficiency, and clarity for brokers.
Delivered fast-turnaround motion assets optimized across social, web, and email formats.
deliverables
• Delivered campaign assets across web, social, and email channels
• Created promotional and explainer videos for product launch
• Produced paid social variations for LinkedIn, Instagram, and Facebook in 16:9 and 1:1 ratios
• Highlighted screen-recorded UI content, for speed and clarity
• Produced paid social variations for LinkedIn, Instagram, and Facebook in 16:9 and 1:1 ratios
• Highlighted screen-recorded UI content, for speed and clarity
RESULTS
• 1,800+ broker website engagements in first 6 weeks
• Contributed to 49 loan locks and 8 fundings post-launch
• Supported rollout across web, email, social, and organic channels
• Earned media placements, including HousingWire and The Chrisman Report
• Contributed to 49 loan locks and 8 fundings post-launch
• Supported rollout across web, email, social, and organic channels
• Earned media placements, including HousingWire and The Chrisman Report
ROLE
Motion Design, Motion Leadership & Systems, Animation, Storyboarding, UI Highlights, AI Voiceover
