project
Marketing Campaign • Cardinal Complete
DESCRIPTION
A multi-channel video campaign introducing Cardinal Complete, an end-to-end loan processing solution designed to save brokers time. The campaign emphasized speed, efficiency, and clarity through modular, high-impact animations optimized for social, web, and email placements. This was the first program of its kind at Cardinal Financial Wholesale, requiring rapid execution across multiple formats and tight launch timelines. The explainer video features screen-recorded UI moments with light motion callouts to highlight key workflows and features.
Deliverables
• Campaign promotional video
• Educational explainer video
• Paid social video variations for LinkedIn, Instagram, and Facebook
Paid Social Specs
• 16:9 video: 60s, 30s, 15s
• 1:1 video: 60s, 30s, 15s
Results
• 1,800+ broker website engagements within the first six weeks
• Contributed to 49 loan locks and 8 fundings following launch
• Video assets supported paid social, web, email, and organic channels
• Campaign content earned industry media placements, including HousingWire and The Chrisman Report
role
Creative Execution and Direction • Storyboarding • Design • Animation • Video Editing • Stock Asset Collection • AI VO Generation • Audio Integration • Motion Systems
