project
Octane Brand Refresh
DESCRIPTION
Led the motion design look and systemization for the Octane 2.0 Brand Refresh, evolving the platform from an internal tool into a scalable, market-ready product. Established a unified motion language used across product demos, training, and marketing content.
KEY CONTRIBUTIONS
• Defined Octane’s motion language, including pacing, transitions, and kinetic text
• Designed and animated joint Cardinal Financial x Octane logo systems
• Built templatized motion systems to support scalable content production
• Partnered with the Art Director to translate brand strategy into motion
DELIVERABLES
• Octane feature demo video (confidential UI removed)
• Smart App campaign video series
• Animated pillar video series
• Joint Cardinal Financial x Octane logo animations and icons
RESULTS
• Cohesive, modernized motion identity
• A scalable system adopted by the motion team
• Stronger product storytelling across internal and external content
• Clearer positioning as a differentiated, market-ready platform
role
Creative Execution and Direction • Storyboarding • Design • Animation • Video Editing • Stock Asset Collection • Audio Integration • Motion Systems and Template Creation • UI Mockup Animation
